Every talent deserves recognition.

ShowOff.life is India’s talent recognition and creator platform. Creators upload, compete in contests, earn coins and get discovered, whichever city they live in.

Company
ShowOff Ventures Private Limited
Based in
New Delhi, Delhi
Incorporated
2025, DPIIT-recognised, women-led
Sector
Creator economy and digital media
Apps
Android and iOS
Website
showoff.life

A lean team that ships

Six people building the platform, the community and the brand.

SGShambhu Nath GautamFounder and CEO

29+ years of leadership and institutional experience. Hospitality educator, entrepreneur and startup builder.

SGSarvesh GautamDirector, majority shareholder (99%)

Leads operations and administration. The company is women-led by ownership.

SGSaanvi GautamCreative Head

Branding, creator engagement and campaigns.

ACAkash ChaudharyFull-time Developer

Platform development across the Android and iOS apps.

ASAmal SPart-time Developer

Technology support.

VSVinod SinghManager

Operations and growth support.

Talent is everywhere. Opportunity isn’t.

Most creator platforms are built for reach, so new voices stay unseen.

3.5–4.5Mactive content creators in India (Kofluence, 2025)
  • Celebrity-first platformsExisting platforms favour celebrities and influencers.
  • Low visibilityNew creators struggle to get seen.
  • Hidden talentTalent in Tier 2 and Tier 3 cities and rural India stays hidden.
  • Limited earningsMonetisation opportunities are limited.
  • Viral or nothingMost creator platforms reward only viral creators.

Discover. Compete. Earn. Grow.

ShowOff.life is recognition-first, not reach-first.

  • ShowShort-video platform. Upload, showcase talent, earn coins, gain followers and build an audience.
  • SYT: Show Your TalentCompetition engine with weekly, monthly and mega contests and rewards.
  • DSC: Daily Selfie ChallengeDaily themed challenges that build habit and carry brand campaigns.
  • BoostCreators pay to increase their visibility. Already generating revenue.
  • Brand and Ad sectionAdvertiser dashboard to publish campaigns, run contests, sponsor challenges and buy visibility.

Protected, proprietary and live

The frameworks behind the platform.

Intellectual property

  • Patent application filed
  • Trademarks: ShowOff Life and SOFFT
  • SYT competition framework
  • Daily Selfie Challenge (DSC) framework
  • Creator coin rewards ecosystem

Platform

  • Android and iOS apps live
  • Short-video upload and feed
  • Competition and leaderboard engine
  • Coin wallet and Boost purchase flow
  • Advertiser dashboard

Roadmap

  • AI-powered creator tools
  • Creator marketplace
  • SOFFT ecosystem (optional Web3 layer)
  • International rollout
  • Premium creator features

A large market with an underserved edge

Global creator economy, India’s brand budgets and the Tier 2/3 creators nobody serves.

20252027 (projected)

India influencer marketing, ₹ crore, range midpoints. About 22% reported CAGR. Source: Kofluence Decoding Influence 2026. Global figure is the widely cited ~$250B estimate.

  • Brand budgets are movingBrands are shifting spend to regional micro and nano creators.
  • The audience is mobile-firstUPI payments and short-video habits make small payouts and purchases practical.
  • BeachheadCollege and Tier 2/3 creators first, then brands, then international creators.

Built for creator-first discovery

Competitions, coins and daily challenges built around unknown talent.

FeatureShowOffInstagramYT ShortsTikTok*MojJoshChingari
RewardsYesPartialPartialPartialPartialPartialYes
CompetitionsYesNoNoPartialPartialPartialPartial
CoinsYesNoNoYesYesYesYes
Daily challengesYesNoNoPartialNoNoNo
Brand campaignsYesYesYesYesYesYesPartial
Creator-first discoveryYesNoNoNoNoNoNo

Indicative, based on publicly visible features. *TikTok is not available in India.

Several ways to earn, three already live

Revenue grows with the audience and the brands it attracts.

  • AdvertisingLiveBrand campaigns, display ads and sponsored challenges.
  • BoostLivePaid creator promotions, ₹50 per purchase.
  • Government and institutional promotionLivePromotional partnerships with government bodies and institutions.
  • Sponsored competitionsNextBrands sponsor SYT contests.
  • Premium featuresNextCreator subscriptions, verification and analytics.
  • Marketplace and SOFFTFutureCreator commerce and digital assets (Web3 optional).

How we grow

  • College ambassadors and talent hunts
  • Regional influencers
  • Google and Meta ads
  • Organic store listing, about 31% of visitors install

Who we serve

  • Creators and aspiring talent, mainly Tier 2/3
  • Brands and advertisers
  • Government bodies and institutions

A live product with real users

Early numbers from the Android and iOS apps.

13,500+Downloads
3,700+Registered users
~900Monthly active users
~95Daily active users (Android)

Product health on Google Play

4.22Play Store rating
0%Crash rate
~31%Store visitors who install
~70New installs per day

Daily active users and Play figures are Android only, from Google Play Console, 3–30 September 2026.